Irizarry de López – Associate Director of Multicultural Research @ Yankelovich.
July 15, 2006
Yankelovich Inc. announced that Suzanne Irizarry de López has joined the firm as Associate Director of Multicultural Research.
Irizarry de López will be responsible for the research component of the annual Yankelovich MONITOR Multicultural Marketing Study and will assist with multicultural and Hispanic research in other divisions at Yankelovich.
“We are very pleased to have Suzanne join our team,” said Sonya Suarez-Hammond, Director, Multicultural Marketing Insights at Yankelovich Inc. “She brings a breadth of experience in market research and segmentation strategy that will be invaluable to our team and to the multicultural marketplace.”
Irizarry de López previously worked at market research firms Cheskin, Cultural Access, Common Knowledge, Savitz Research Solutions and most recently, Eastern Research Services. She is a past board member of the Hispanic Marketing & Communication Association and an active member of the Marketing Research Association, the Council for Marketing and Opinion Research and the National Society of Hispanic MBAs. She graduated from the University of Pennsylvania with degrees in Communications and Sociology, is fully bilingual in English and Spanish and speaks French.
