Irvine – Senior Director of Media Strategies @ Lopez Negrete Communications.

Lopez Negrete Communications (LNC) announced that it has tapped Jim Irvine as Senior Director of Media Strategies.

In this newly created role, Irvine will interface between several of the agency’s teams including Consumer Insights Group, Account Service and Media Buying to continue to deliver and exceed clients’ expectations. Irvine will work on all of the agency’s accounts including Bank of America, Wal-Mart Stores, Tyson Foods, Visa U.S.A., Shell Oil Products US, Azteca Milling, L.P., Sonic Drive-Ins, Reliant Energy and Microsoft Corporation.

“We are proud that Jim has joined the LNC family. He is one of the industry’s most respected media strategists,” said Alex López Negrete, President and CEO of the Houston-based, independently-owned Hispanic marketing agency. “Jim has always been on the cutting edge of Hispanic segmentation and has a successful track record of marrying these insights to audience measurement tools and data in the creation of actionable, strategically sound and effective media plans. His addition to the LNC team will result in our ability to deliver better than ever before on our promise to generate unparalleled value and results to our clients. Jim’s leadership takes our media capabilities to an entirely new level, plain and simple.”

Most recently, Irvine served as Chief Media Strategist for The Cartel Group, working on accounts such as the U.S. Army, JCPenney, Capital One, Leap Wireless, Tecate, Dickies and Chili’s. Irvine has more than 20 years of experience leading media planning departments at agencies such as Ornelas & Associates, Siboney USA/Dallas, Bromley Communications and The Solis Group. He spent much of his early career in various posts within Wunderman Worldwide. Other accounts he has serviced include Nissan North America, Kimberly-Clark, Bank One, Nestle, American Airlines, Burger King, M&M/Mars and Coca Cola. Irvine prides himself on the development of proprietary segmentation tools and leading a department with zero percent turnover in more than three years at The Cartel Group.

Supporting Irvine will be Joe Genova, Director of Media Buying Services and an eight-year LNC veteran, who leads the 12-member media team.