Is the Agency Model Broken? [VIDEO]
September 7, 2024
If the ad agency model isn’t broken altogether, it’s in need of serious repair. Luckily, Matthew Schwartz is here with a POV on how brands and agencies can get back on track, ensuring both sides enjoy cost savings, more efficient work processes, and better business results.
CLICK HERE to read and see more.
Courtesy of The Association of National Advertisers