Isabella Sánchez

Isabella Sánchez is passionate about marketing to diverse audiences as evidenced by her commitment to elevating Multicultural marketing and helping marketers understand and capitalize on the biggest growth opportunity in the U.S. With over 30 years of experience in media, Isabella’s personal mantra, “in constant pursuit of the perfect balance between art and science,” demonstrates her dedication to building cultural connections through creative innovation while utilizing the latest technology to optimize campaign performance.

Isabella started her career at Siboney Advertising, where she fell in love with Hispanic marketing as an intern before making the transition to a full-time employee. After a two-year stint there, Isabella joined The Bravo Group, where she worked for 14 years and blossomed into a leadership role in the Media department. During her tenure, she helped launch Bravo’s San Francisco and Miami offices and rose to the position of VP, Director of Media Services. Isabella went on to become VP, Managing Director of Tapestry, a division of Starcom MediaVest Group, before joining Zubi Advertising as VP of Media Integration, in 2010.

Isabella is considered a thought-leader in the Hispanic marketing industry and is often called upon to speak at industry conferences and share her insights with trade publications. She currently serves as the Chair for The Hispanic Marketing Council and is an Advisory Board member for Texas Tech University’s Institute for Hispanic and International Communication. She also serves on the South Florida March of Dimes Board. In 2018, she was honored as a “Hispanic Woman of Distinction” in Miami.