Isolating the marketing DNA: The essential skills and qualities of the new CMO.

Regardless of industry, today’s chief marketing officers face intense pressures. They must deftly navigate new frontiers of organizational and market complexity, understand and take advantage of an array of new media options and consumer preferences, and quantify marketing’s contribution to top- and bottom-line growth. On top of all this, they face increasing expectations from their CEO bosses and a range of opinions about marketing’s role should and shouldn’t be.

For our sixth annual CMO Summit, Spencer Stuart convened a special group of forward-looking and highly successful CMOs to discuss what it takes for CMOs to succeed in today’s challenging environment, exploring the essential attributes for CMOs, approaches for measuring the effectiveness of marketing and the areas that a CMO must own to be successful.

To download report CLICK on link below:
http://content.spencerstuart.com/sswebsite/pdf/lib/cmoSumm_08.pdf>