It’s the authenticity, stupid.
March 15, 2008
It seems to be getting tougher to crack the Hispanic space these days but if you’re going to do it then do it big and do it RIGHT. MySpace Latino’s launch concert on April 11 in Miami is a great example.
If you want to establish your credibility–especially street cred–immediately and unequivocally with today’s Latino, then you have to start on the right foot.
By Manny Gonzalez – abece
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