It’s not ADVERTISING what they want.

In these times of economic weakness our agency has had good winds on our backs and we have been able to land 5 new accounts in the last 3 months.

But there has been a clear change in what we see clients looking for; the meetings, pitches and presentations still focus on our core capabilities, our unique offerings and our stand-out strategic capital. That set of benefits that clients see position us at the top of their agency selection list.

But when the conversation turns into understanding more deeply how we can help them is where things have changed from offering “advertising solutions” into becoming a solid all around marketing partner.

Clients today want an agency partner that will assist them in many capabilities; they want a partner that understands and lives their business as an insider; they want to see and experience a full service “Hispanic marketing department” in their ad agency.

And that is all great news for us.

It allows agencies to offer much more than we could in the past. And it’s an easier sell, because it is expected from us now. We can add production services, translation services, direct response services, graphic design services, PR, talent location services and many other benefits depending on the client.

Agencies today can open new divisions and create new profit centers by becoming a one source supplier of your client’s Hispanic market needs.

So it is all about marketing now – it’s about much more than advertising.

When you connect with your client at a high need level, when you can become the one source of your client’s marketing needs and offer solutions to all of their marketing needs – then you become a true partner with them and can enjoy long term mutually beneficial relationships.

Enrique R. Turegano
alPunto Advertising
730 El Camino Way Suite 200
Tustin, CA 92780
714-544-0888 Ext. 214

WE THINK
http://www.alpunto.com