It’s the tennis, stupid.

I think the US Tennis Association (USTA) may need to begin channeling that famous ABC Sports tagline: “the thrill of victory and the agony of defeat.” As I watched the new US Open champion, Argentine Juan Martin del Potro, struggle to say a few words in his native Spanish at his trophy presentation ceremony, I said to myself: something is not right here. Full disclosure: I have done some community relations work for the USTA in the past.

For those of you who missed it, Del Potro was understandably quite emotional after de-throning the #1-seeded Roger Federer, to win the 2009 US Open. Del Potro asked CBS Sports anchor Dick Enberg to be allowed to say something in Spanish. The first time Enberg responded by saying that there was no time. Today we learned in the New York Times that CBS and Enberg were obligated by the USTA’s contract with corporate sponsor Lexus, to allow the Lexus rep to present the trophy while they were still on-air. You know, where’s Univision or ESPN Deportes when you need them?

Published by Manny Gonzalez
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