It’s Time to Pack Your Bags! with Southwest Airlines Vacations and ‘Los Refrescos de Mexico’.

Los Refrescos de Mexico (Jarritos,Sangria Senorial, Sidral Mundet and Mineragua) have announced a summer promotion: “Fiestas Patrias en Las Vegas.” Los Refrescos de Mexicoare teaming up with Southwest Airlines Vacations to deliver a Fiestas
Patrias celebration any Latino would be proud of! Through this fantastic promotion contestants can win: two round trip tickets via Southwest Airlines to Las Vegas, hotel accommodations at the Mandalay Bay Hotel, tickets to the Alejandro Fernandez concert, tickets to the KA by Cirque du Soleil show, and $1000 dollars cash — all in celebration of Mexico’s Independence Day, September 16.

These two companies were brought together by Camelot Communications who had the vision to see the potential of a partnership between two such successful companies.

“Southwest Airlines Vacations and Los Refrescos de Mexico are leaders in their respective industries and favorites among Hispanic consumers, which make this year’s partnership a win-win,” said David Flynn, Novamex Group Brand Manager.

“The Hispanics in the U.S. have great pride in their country and their music. With this in mind,” managing director Jim Lucero says, “this latest campaign is another example of Camelot delivering innovative strategies to increase client sales.”

“We’re pleased that we were able to leverage Southwest Airlines Vacations’ and Los Refrescos de Mexico’s focus on Hispanic customer passion points to develop a very big and impactful summer music promotion,” said Laura Lopez, Southwest Airlines Vacations Senior Promotions Specialist.

The “Fiestas Patrias en Las Vegas” Sweepstakes will be supported by network television on Univision, spot radio in key markets and in-store point-of-sale materials. Consumers may participate in the Sweepstakes July 28, 2008 to August 24, 2008 by sending a completed entry form along with any combination of five (5) bottle caps or labels to the sweepstakes P.O. Box.