It’s Time to Debunk the Affiliate Marketing Misconceptions

By Hector Pantazopoulos

What connotation does “affiliate marketing” carry for you?

The popularity of this marketing format is on the rise again. In fact, recent data suggests that as many as 88 percent of consumers have been inspired to buy a product based upon an influencer recommendation. However, many marketers face trepidation when considering if adopting affiliate marketing is right for their brand.

To put it simply, affiliate marketing has a bad reputation. In the ever-changing marketing industry, several popular solutions have come and gone. As a once-shiny new avenue to increased conversions, this format evolved alongside the internet at large. Unfortunately, this preliminary iteration of affiliate marketing is often the one that sticks in marketers’ minds.

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Courtesy of Association of National Advertisers