Jack Daniel’s Studio No. 7’ Latin Rock Music Series.
August 7, 2004
Back for a second year, Jack Daniel’s and iCaramba.com announced the largest Latin rock series in NYC, ‘Jack Daniel’s Studio No. 7’ Latin Rock Series. Together with 105.9FM – Latino Mix, and concert producer Juventud Latina, ‘Studio No. 7’ will showcase some of the best local, national and international acts that Latin rock has to offer at NYC venues including BB Kings, Vue, SOBs, Show.
The four month series kicked off with an exclusive one night only special appearance on Tuesday, August 24th at Show Nightclub featuring Monterrey, Mexico’s El Gran Silencio whose musical path meanders through rock, hip-hop, norteño, cumbia, pagode, ragamuffin, rumba flamenco, and even raga. Other main event acts include Inspector performing for the first time ever in New York City on Saturday, September 18th at Vue Nightclub. Returning to the series for a second year, Bacilos will be performing material from their new album on Sunday, November 14th at BB Kings. Several other artists and dates are to be announced shortly, including a main show at SOBs. Complementing the five main Manhattan shows will be a weekly line up of acts featuring Cruks en Karnak, Joe Vasconcellos, Orbita, Coral, Ultima Tanda, Toque Profundo and others at popular Latin rock venues such as D’Antigua and La Oveja Negra in Queens along with Arka and Jubilee in Washington Heights and 200 5th in Brooklyn.
The series will conclude on November 15th with a special VIP unplugged performance by Bacilos that will be an invitation-only event at an undisclosed location. Several lucky winners will have the chance to win FREE passes for them and their friends to see Bacilos live and unplugged by entering via the iCaramba.com website and/or at any ‘Jack Daniel’s Studio No. 7’ series NYC show.
“iCaramba.com is proud to be presenting Jack Daniel’s Studio No. 7 the largest Latin rock series of its kind in New York City featuring 5 big main events, 10 local shows and 15 Latin rock bands, “ says Frank Valencia, Director of Music Events at LatCom Communications, creators of iCaramba.com.
In addition to the extensive radio support provided by New York’s top Latin rock music station, 105.9FM – Latino Mix, the series will also be promoted via street marketing, off-premise point-of-sale collateral at local Jack Daniel’s retail outlets, on-premise support at the venues, via Juventud Latina’s LatinRock.com, and iCaramba.com offering special ticket discount offers and contests. In an effort to make ‘Jack Daniel’s Studio No. 7’ as accessible as possible to the Latin rock-going public, iCaramba.com and its media partners will be offering special ticket discounts and give-aways throughout the series. For more information, visit iCaramba.com/jdrock.
“We at Jack Daniel’s are thrilled to present Latinos of New York City the best in Latin Rock with this year’s Jack Daniel’s Studio No. 7 Latin Rock Series which is even bigger and better than last year’s Jack Daniel’s Latin rock events,” says Patricia Vasconcelos, Atlantic Division Hispanic Marketing for Brown-Forman, Inc., the distributor of Jack Daniel’s. She adds, “Studio No. 7 is a big part of our Latin marketing plan this year and will be featured in 4 top U.S. Hispanic markets including New York.”