Jarritos launches ‘Club Jarritos’ loyalty program.

Jarritos soft drinks consumers will be able to turn in their bottle caps for great prizes from music downloads to HDTVs through an exciting promotion called Club Jarritos. Club Jarritos pens this month as a points-under-the-caps promotion through its brands Jarritos, Mineragua, and Jarritos Kids.

The promotion is supported on Spanish-language radio, newspaper, magazines, internet, and through alternative media such as eBlasts and text messaging. Full details are available on line at the Club Jarritos bilingual website (www.clubjarritos.com) and in stores with displays of Club Jarritos.

In addition to these prizes, Club Jarritos will also have gift cards for popular retailers such as JCPenney, Best Buy, and The Home Depot as well as movie tickets, MP3 players, even money transfers via MoneyGram.

“This is the largest promotion we have ever done and we‚re excited about it. Consumers are looking for value, for something extra in this economy, and Jarritos delivers. We have designed the program that lets our consumers redeem caps for many prizes with very little investment on their part. This promotion will reward our loyal consumers of Jarritos, Mineragua, and Jarritos Kids in a tough economy, when everybody needs a little extra help,” said David Flynn, Marketing Director of Novamex.

Novamex reached out to loyalty marketing experts Tic Toc and media planning pros Camelot to form a strong partnership that delivered the national promotion. Julia Shifflett, Performance Marketing President for Tic Toc, said, “Everything about Club Jarritos was designed and created with that unique customer in mind. The award collection is very relevant ˆ each award was carefully chosen to address both ‘wants’ and ‘needs’. Most importantly, Club Jarritos is fun. It‚s a dynamic program that will grow and change throughout the year. Customers will always have something new to look forward to! We have brought together some of the best talent in both the US and Mexico to offer an exciting web site, meaningful awards and ongoing member benefits.” Julia Shifflett President, Performance Marketing, Tic Toc

Flynn stated that the promotion involved the work of four creative advertising and design companies in the U.S. and Mexico. „By far our most exciting and interesting promotional concept, supported by an enthusiastic sales force that has spent the last 30 days selling Club Jarritos to our network of retail and distribution partners.”

Club Jarritos will be supported with heavy media, both traditional and new online and electronic media.

“Jarritos has always been a leader in Hispanic marketing’, states Jim Lucero, Managing Director for Camelot Communications, media & promotions agency of record for Jarritos. “We’ll make sure that our consumers are well-aware of this exciting program through impactful and far-reaching media including radio and print. However, we are for the first time, engaging consumers with a heavy dose of online and mobile marketing. And with the high incidence of Hispanic usage in these areas we believe we‚ll net very favorable results”, Lucero added.