Jasin named VP of National Sales at SBS.

Spanish Broadcasting System Inc., (SBS) announced the appointment of Berry Jasin as Vice President of National Sales of SBS’s Consolidated Operations. In this role, Berry will be responsible for coordinating and developing successful national sales and marketing campaigns for the entire SBS group. Jasin will remain based in Miami, Florida and will report to Donny Hudson, VP of Consolidated Sales for SBS.

Prior to joining the SBS family, Jasin served as Senior Account Manager for CBS Corporation where he was responsible for all network television, radio and Interactive division sales, including, marketing and promotions. For over 14 years, he managed top accounts in CBS. Before his move to CBS Corporation, Jasin was the Regional/National Sales Manager at Clear Channel. He also worked at The Flyer as VP of Sales managing all ad sales for the publication.

“Berry brings to SBS a long history of building successful partnerships with advertisers,” said Albert Rodriguez, Chief Revenue Officer of SBS’s Consolidated Operations, Executive Vice President and General Manager of MegaTV. “We are constantly looking for innovative ways to enhance value and engage our customers and we know that Berry will be a tremendous asset to realize these goals.”

“After working in this industry for more than two decades, it’s refreshing to be able to join a team that is shaking up the traditional Spanish broadcast landscape and providing marketers with new ways of doing business,” said Mr. Berry Jasin. “SBS’s counter-programming strategy gives us an edge against the traditional Spanish-language networks, which entices advertisers for new and exciting opportunities. I’m excited to start sharing SBS’s story with advertisers, both new and established.”