JC Penney reassigned to Conill & OMD.

JC Penney has reassigned Hispanic marketing and buying responsibilities from New York based The Vidal Partnership to Conill for creative and account duties and OMD for buying duties.

According to industry insiders, the movement of the account to another agency was based on business consolidation advantages for the client and not performance issues.

Calls and e-mails to agencies executives have not been returned.