JCPenney launches 2008 Hispanic Christmas campaign.
October 14, 2008
JCPenney will also launch its Christmas campaign aimed at its Hispanic customers on Nov. 23. Featuring the song “El Cha Cha Cha de la Navidad” by Celia Cruz, the campaign will include a 30-second television spot, “Joy Cartoons,” which focuses on a family’s joyous emotions as they exchange Christmas gifts. The spot will air in all major Spanish-language Hispanic market networks. In addition, the campaign will incorporate 30-second Telemundo-produced vignettes with celebrities Natalia Streigand and Catherine Siachoquey.
Additionally, JCPenney will, once again exclusively sponsor and present a Christmas special on Univision, “Celebra la Alegría de Regalar con JCPenney” which will air on Nov. 28. Furthermore, the campaign will comprise several 30-second Univision-produced JCPenney gift-focused vignettes featuring celebrities Carlos Calderón and Nuestra Belleza Latina winner Melissa Marty.
