Jeep sponsor of ESPN Deportes ¡En Vivo! virtual gaming zone.

The Jeep brand has signed on as the exclusive title sponsor of ESPN Deportes ¡En Vivo!, the one-of-a-kind, interactive sports experience that travels this year to marquee Hispanic community festivals in San Antonio, Los Angeles, New York, Chicago and Dallas. Festival goers will be invited to visit the 130′ X 70′ “ESPN Deportes ¡En Vivo! at Jeep Stadium” and participate in the action-packed virtual games, to conquer the Jeep rock climbing wall, and check out the full-line of Jeep vehicles on display. One of the main highlights will be the opportunity for festival goers to win a brand new 2007 Jeep Patriot compact sport-utility vehicle (SUV), courtesy of Jeep and ESPN Deportes. Each consumer that passes through the EN VIVO experience will be automatically entered to win the car. The winner will be announced at the end of the tour.

Additionally, Jeep will debut the Jeep Gaming Station at the New York City stop at the 116th Street Festival. This interactive is housed within the 2007 Jeep Wrangler Unlimited 4-door and features interactive games, including a Tony Hawk game.

“As the leading Spanish-language multimedia sports brand, ESPN Deportes is thrilled to have Jeep, a brand that shares our passion for elevating experiential marketing for Latinos, as the title sponsor for the ESPN Deportes ¡En Vivo! tour,” said Juan Alfonso, senior director of marketing, ESPN Deportes. “It’s great to partner with other companies committed to raising the bar for Latino sports enthusiasts.”

“Jeep is proud to continue to support the Hispanic community by associating with the ESPN Deportes ¡En Vivo! tour, because this event fits the Jeep brand, ‘Go anywhere, Do anything’ attitude,” said Jay Kuhnie, Director, Jeep Brand Communications. “ESPN Deportes ¡En Vivo! is a unique platform that provides the Jeep brand and our vehicles the opportunity to have a one-of-a-kind brand interaction with Hispanic consumers.”

The ESPN Deportes ¡En Vivo! made its debut at Miami’s famed Calle Ocho Festival on March 11, bringing to life the extensive ESPN Deportes brand- from TV programming, to radio network, to magazine, and sports’ Web site.

The 2007 Jeep Patriot is the all-new compact SUV that delivers fun, freedom, utility and best-in-class Jeep 4×4 capability. With a starting U.S. Manufacturer’s Suggested Retail Price (MSRP) of $14,985 (including $560 destination). Patriot is the new entry-level price point for the Jeep brand. The 2007 Jeep Patriot is a modern interpretation of classic Jeep styling. Jeep Patriot combines the packaging and interior flexibility of an SUV with the performance, handling fuel economy and price of a compact car or small pickup. Jeep Patriot also is loaded up with many standard safety features, including side-curtain air bags, Anti-lock Brakes (ABS), Electronic Stability Program (ESP) and Electronic Roll Mitigation, all of which add to Jeep Patriot’s tremendous value.

ESPN Deportes’ Jeep Stadium ¡En Vivo! Tour

— MARKET: Miami
DATE: Sun. 3/11
EVENT: Calle Ocho Festival, 10 AM – 6 PM

— MARKET: San Antonio
DATE: Fri. – Sat., 4/27 – 4/28
EVENT: Fiesta San Antonio, 10 AM – 6 PM

— MARKET: Los Ángeles
DATE: Sat. 5/6
EVENT: Cinco de Mayo, 10 AM – 6 PM

— MARKET: New York
DATE: Sat. 6/16
EVENT: 116 Festival Street, 10 AM – 6 PM

— MARKET: Chicago
DATE: Sun. 7/29
EVENT: Fiestas del Sol, 10 AM – 6 PM

— MARKET: Dallas
DATE: Sun. 9/16
EVENT: Fiestas Patrias, 10 AM – 6 PM