The Jeffrey Group expands experiential marketing team.

The Jeffrey Group expanded its Experiential Marketing team by hiring senior talent and adding new capabilities in event marketing, production and grassroots communications.

Ike Carrillo now leads the firm’s Experiential Marketing team as managing director. Carrillo is an award-winning communications professional with 15 years of experience in high-level experiential marketing and event management. He recently served as vice president of The Axis Agency, Weber Shandwick’s U.S. multicultural agency, and previously as director of operations of Experiencia Integrated Agency. Prior to his marketing career, he was a decorated soldier in the U.S. Army and a Presidential Scholar.

In addition, Dan Cento joined The Jeffrey Group as manager of experiential marketing following production positions with the Tribeca Film Festival in New York and ACT Productions in Miami. Before joining The Jeffrey Group, Cento produced dozens of large-scale events throughout South Florida.

“Ike and his team bring a unique combination of creative talent, production expertise and event marketing experience that enables us to deliver a complete integrated communications capability,” said Jorge Ortega, president of The Jeffrey Group. “Whether staging a flawless press conference, large-scale production or unique brand event, our experiential team helps clients connect with their target audiences and delivers a return on their investment, while successfully accomplishing their communications and business objectives.”

“With offices across the Americas, The Jeffrey Group is uniquely positioned to provide clients with local expertise, contacts and relationships to execute events, promotions and experiential programs of any size,” Carrillo said. “With The Jeffrey Group’s experience and resources throughout the Latin American and U.S. Hispanic markets, we have the opportunity to innovate and advance marketing and communications programs across the Americas.”