The Jeffrey Group Launches Axeso.

The Jeffrey Group announced the launch of a new Hispanic division called Axeso.

Axeso will be led by firm President Jorge Ortega and Group Director Mike Valdés-Fauli. Ortega, who joined The Jeffrey Group in February, was previously the founder and managing director of the U.S. Hispanic practice at WPP’s Burson-Marsteller and Valdés-Fauli was formerly account director at Conexión, a Hispanic public relations firm.

The Jeffrey Group (TJG) initially introduced Axeso to its existing clients such as Kodak, Atkins and Sony Ericsson, and now plans to begin marketing the new division to other prospective clients including major brands targeting the Hispanic population as well as those companies just beginning to tap into this $700 billion market.

“Jorge and Mike are two of the most talented communications practitioners in this market and we are confident clients will appreciate and value the experience they bring,” said Jeffrey Sharlach, The Jeffrey Group Chairman and CEO. Ortega will continue to oversee all TJG client service operations, while working closely with Valdés-Fauli and the Axeso team to help clients understand and manage successful marketing, communications and public relations programs in the fastest growing Spanish-speaking market in the world, the United States. Headquartered in Miami, TJG has been doing business in Florida and Latin America for more than 12 years, and has wholly-owned offices in Argentina, Brazil and Mexico.