Jencarlos Canela spokesperson for Tide Pods

Singer and actor Jencarlos Canela will show Hispanic consumers the new Tide Pods, a three-chamber unit dose laundry detergent that looks unlike anything seen in the marketplace today – it is a three in one detergent that brightens, cleans and fight stains in one single pac.

As part of this launch, Jencarlos Canela surprises people at Laundromats in Miami and Los Angeles to show them how, with the new Tide Pods, the laundry process can be consistent since measuring dosage is not necessary. And by not having to measure, the average consumer saves about 1 hour per year – so for every 24 people using Tide Pods, over one day of time is saved.

Consumers will have the opportunity to meet Jencarlos Canela on Tuesday, April 3 at a Laundromat in Los Angeles to get a glance of the product benefits.

“I’m very happy to represent Tide and to be able to reach my friends for the launch of this innovative product,” said Jencarlos Canela, singer and actor. “At home, we’re already using Tide Pods, the future of laundry, and I noticed that is very easy to use because with one single pac you can obtain in your clothes brightness, cleanness and fight stains; everything in the palm of your hand.”