Jenkins – VP Vice President Ad Sales @ LATV.

LATV announced the appointment of Bill Jenkins as vice president of Advertising Sales. In his new position, Mr. Jenkins will roll out the network’s nationwide sales program as well as oversee the local sales at LATV Los Angeles affiliate KJLA.

“Bill’s experience, talent and attitude make him a great choice to lead our sales team,” said Danny Crowe, president, LATV. “Bill has managed major TV and cable network ad sales in the LA market and internationally. As we continue to expand in the marketplace, Bill’s intimate knowledge of the television industry will be pivotal to our growth.”

Prior to joining LATV, Mr. Jenkins was the sales manager for Telefutura in Los Angeles. He previously was the vice president and general manager of Radio Unica, the first national Spanish-language radio network. Formerly, Mr. Jenkins was the senior director of Ad Sales for MTV Networks-Latin America based in Miami Beach.

“If advertisers are targeting the young bilingual Hispanic, LATV is where they will want to be,” said Bill Jenkins. “I am very excited about the opportunity to bring A-list advertisers to LATV as the network hits the national airwaves.”