Jennifer Lopez and nuvoTV announced an exclusive creative, production and marketing partnership to bolster nuvoTV’s mission to deliver entertainment for today’s powerful Latino audience. As a partner with the network, Lopez and her production company, Nuyorican Productions, will collaborate closely on all creative elements, including programming strategy, production and marketing. Lopez will also promote the network and work with nuvoTV to develop exciting new content targeting the Latino audience. She will work closely with nuvoTV’s distribution and advertising partners to help grow nuvoTV’s overall business.
“As an artist, businesswoman, producer and Latina, I’m passionate about seeing multicultural America on TV,” said Jennifer Lopez. “My partnership with nuvoTV reflects our mutual goal of creating top-quality entertainment and exciting stories that embrace the richness and beauty of Latin culture in America today.”
Under this comprehensive partnership, Lopez will act as a creative collaborator with nuvoTV, working to build and refine the original programming lineup, contributing new series and shows through Nuyorican Productions, and helping to drive viewership to the network. She will also act as executive producer on nuvoTV projects together with her long-time production partners, Simon Fields and Benny Medina. The first Nuyorican produced project for nuvoTV will be a music special based on Jennifer Lopez’s current Dance Again World Tour.
“Jennifer Lopez is a creative powerhouse and the perfect partner for our network and we are absolutely thrilled to have her on board with us,” said Michael Schwimmer, CEO, nuvoTV. “Jennifer’s unique combination of talent, imagination and determination, combined with her passion for great entertainment, gives nuvoTV a wonderful opportunity to redefine television tailored for English-speaking Latinos.”
Schwimmer also noted plans to strengthen nuvoTV’s leadership team to drive the aggressive execution of an enhanced network brand and programming strategy, with deeper support and investment at the content and marketing levels.