JetBlue Latin Concert Series.

JetBlue Airways announced the beginning of the JetBlue Latin Concert Series at South Florida’s BankAtlantic Center this Saturday, Sept. 25 at 8:00 p.m., with a concert by globally-renowned Colombian artist Shakira. The Live Nation-produced tour is the first in a series of JetBlue’s ongoing partnerships with Sunrise Sports & Entertainment, as the Official and Exclusive Airline Partner of the National Hockey League’s Florida Panthers and a Pillar Partner of the BankAtlantic Center, its first-ever venue sponsorship.  

JetBlue, along with Sunrise Sports & Entertainment have teamed up to create the JetBlue Latin Concert Series, which will consist of a series of BankAtlantic Center events from now through the 2010-2011 season. The series will kick off with Shakira and will be followed by additional artists and concert dates, to be announced in the coming weeks.  

“JetBlue is proud to partner with BankAtlantic Center to bring what is sure to be an amazing concert series for the community of South Florida,” said Marty St. George, senior vice president of commercial and marketing strategy at JetBlue. “Fort Lauderdale is one of JetBlue’s most important cities and we’re excited to deliver as great an entertainment experience here on the ground as we do on-board.”

“The JetBlue Latin Concert Series is yet another unique element to JetBlue’s innovative partnership with SSE,” said SSE president & COO Michael Yormark. “It also stands as the latest example of how SSE is willing to break the mold to activate partnerships and provide sponsors with incredible exposure and maximum return on investment.”