Is the Jewelry Trade Best Serving The Hispanic Market?

By 2008, Hispanic consumer spending is expected to top $1 trillion, reports the University of Georgia’s Selig Center for Economic Growth. Faced with these astounding figures, the Jewelry Consumer Opinion Council (JCOC) garnered insight into the Hispanic jewelry consumer to help the jewelry industry take its piece of the pie.

The JCOC will host its third webinar on February 16, 2005. The topic will be “The Hispanic Jewelry Market in the USA: The Hidden Giant.” The 90-minute interactive virtual seminar will reveal the jewelry-buying habits and expectations of the Hispanic community. Research gathered from recent studies will reveal the types of jewelry Hispanic consumers purchase and desire, how much they typically spend on jewelry, the retail venues they’re likely to shop for jewelry, why they buy jewelry, and much more.

Webinar presenters include Elizabeth Chatelain, President of MVI Marketing Ltd., and Destini Gillham, JCOC Market Research Manager. “Almost every geographic area of the country has a Hispanic market, and all retailers should be benefiting from it,” said Chatelain. “It is an untapped market of tremendous potential, and most retailers happen into it by accident. The results of our study will be of much interest to the jewelry industry.”

They also will discuss how Hispanic consumers respond to the latest fine jewelry styles, including diamond right-hand rings and three-stone jewelry. “The JCOC studies provide the most cutting-edge industry information,” said Gillham. “By joining this webinar, you will get a current understanding of Hispanic jewelry-buying trends.”

For more information at http://www.jcoc.info