JLK Advertising Inc Opens Its Doors.

Hernan Ponce, formerly National and el Sentinel Ad Manager for Sun-Sentinel Co., creates JLK Advertising Inc., a full service advertising and media buying agency.

JLK Advertising Inc. will specialize in serving partners who want to reach both the general and Hispanic markets. In addition, JLK Advertising Inc. will provide consulting services for newspapers in the areas of Hispanic marketing, strategic planning and national sales training.

“Newspapers are facing circulation and readership challenges, thus JLK Advertising Inc. will also focus on creating unique and successful promotional campaigns to grow circulation and readership. In addition, we will provide consulting services in the areas of Hispanic marketing and national sales to English and Spanish language newspapers in the U.S.,” said Hernan Ponce, VP Sales and Marketing.

JLK Advertising Inc. has secured partnerships with the following: LD Telecom, Solollama.com, Rapidgram.com, Quality Medical Personal & Equipment, and C.O. Productions.

“Hernan has a thorough background in both general and Hispanic markets, a great reputation in the advertising community, excellent relationships and extensive community involvement. We are excited that JLK Advertising Inc. has become our agency of record and partnered with us to bring LD Telecom to the next level in the USA,” said Felipe Lahrssen, COO of LD Telecom.