Johnson’s animated shorts.

In an effort to appeal to today’s modern moms, particularly the growing number of moms online, JOHNSON’S(R), known for its expertise in baby skincare and commitment to the healthy development and well-being of babies, children and their parents, is launching a new comprehensive marketing campaign focused around the theme and power of a mother’s touch that will engage consumers in multiple ways, including online, television and print.

The animated shorts will be promoted through a series of video banner ads on BabyCenter(R), which reaches 80 percent of all new and expectant moms in the U.S., as well as direct-to-consumer emails through BabyCenter.com and Baby.com. Additionally, banners on Discovery Health, TLC and Meredith publications’ websites will drive traffic to the shorts. The parallel Spanish-language animations will be promoted at http://www.BabyCenter.com/espanol> and Univision.com.