Jones – General Manager of HipCricket’s Hispanic Mobile Marketing Network.

HipCricket announced the appointment of David Jones as general manager of Hispanic Mobile Marketing Network. The network consists of a family of Hispanic media properties that brand managers can leverage with a single buy for targeted, interactive mobile campaigns to Hispanic consumers in leading U.S. markets that include Los Angeles, Miami, Chicago and New York, among others.

Jones comes to HipCricket with extensive experience in the Hispanic marketplace as the former co-founder and CEO at CDK Media, a full-service multi-media company serving the U.S. Hispanic community. While at CDK Media, Jones oversaw the creation and execution of marketing, advertising, PR and sponsorship programs for national clients including, Volvo Cars of North America, Southwest Airlines, Colgate Palmolive, L’Oreal, American Express, Nissan, All State, General Motors, ExxonMobil and Wal*Mart, among others.

“For years, David has created meaningful brand opportunities for companies seeking to interact with Hispanics in the U.S.,” said Eric Harber, president and chief operating officer, HipCricket. “The Hispanic-American market has embraced mobile technology like no other demographic. HipCricket’s Hispanic Mobile Marketing Network gives brand marketers direct and measurable reach to a large, opted-in, highly engaged population of mobile-equipped Hispanic consumers. We’re fortunate to be able to add David’s knowledge, talent and relationships to our team.”

“With its impressive history with broadcasters and brands, and the Hispanic-American market’s predisposition to mobile, HipCricket is coming at this at absolutely the right time,” said Jones.