Jordana joins ¡Sorpresa! Network as V.P. of Advertising Sales.

Juniper Content Corporation and the ¡Sorpresa! Network, announced that Ms. Jordana has joined Firestone as Vice President of Advertising Sales. Ms. Jordana will head up its ad sales effort with responsibility for increasing advertising sales for the ¡Sorpresa! Network and digital community. She will be based in New York and report to Leonard Firestone, President of Firestone Communications.

Ms. Jordana comes to ¡Sorpresa! with over 15 years experience driving advertising sales for numerous programs and publishers in the U.S. Hispanic and Latin American markets. Most recently, Ms. Jordana served as Vice President of Brand Development for MEGAZINES Publications and previously served as Group Publisher for American Media Inc. Earlier in her career, Ms. Jordana led the effort to increase Televisa’s brand awareness for its television properties in Asia, Latin America and the U.S. starting in 1993. In 1999, Ms. Jordana moved over to the Televisa publishing company where she supervised and led advertising sales and marketing for over 40 publications.

“We are expanding our in-house sales capacity as ¡Sorpresa! approaches the inflection point in its subscriber base where agencies and their clients will find us more attractive,” commented Stuart B. Rekant, Juniper’s Chairman and CEO and CEO of Firestone. “Yolanda’s appointment to head this effort will greatly enhance our ability to reach national advertisers at a time when Hispanic advertising spending continues to make impressive gains over the general media marketplace.”