Jorge Ortega Joins The Jeffrey Group.
January 8, 2005
Jorge A. Ortega, who was most recently Managing Director at Burson-Marsteller Miami and Chairman of the firm’s U.S. Hispanic Practice, has been named President of The Jeffrey Group, succeeding Jeffrey Sharlach who founded the agency in 1993 and will now assume the post of Chairman and CEO.
“Our clients demand creative solutions to support their marketing and sales efforts and having someone with Jorge’s strategic background and management expertise to lead the firm will help us as we continue to expand our range of services,” Sharlach said in making the announcement.
Ortega brings more than 20 years of marketing and public relations consulting experience, acquired while living and working in Washington, D.C., New York, Chicago, Mexico City and Miami. He first joined Burson-Marsteller in 1985 in New York and spent 16 years in various management positions at the agency including General Manager of Burson-Marsteller Mexico until 1996, and later Chairman of Burson-Marsteller’s Latin American Brand Communications Practice from 1996 to 2000. In 2001, he established that firm’s U.S. Hispanic Practice.
