Jose Cuervo unveils Tradicional Mural Project 2012.

Jose Cuervo Tradicional unveiled 10 murals as part of its Tradicional Mural Project 2012.  The murals were created by 10 legal drinking age artists from across the United States commissioned by the brand to create original artwork inspired by their passion for Latin culture. The murals will be showcased on Facebook starting January 15th through February 28th, 2013 for public voting, with one winning artist earning a $15,000 grant as well as a $15,000 donation to the community that they represent.  All consumers 21 years of age and older will be eligible to vote at the Jose Cuervo Tradicional Mural Project’s Facebook page at http://www.facebook.com/losamigosdejose>

“We were very impressed by the beauty and diversity of each of the murals as well as the depth of talent of our Jose Cuervo Tradicional Mural Project artists,” said Roy Danis, Managing Director, Jose Cuervo International.  “It was very interesting to see how each artist interpreted and celebrated the meaning of being a Latino in the US and how Jose Cuervo Tradicional was a part of that, especially within Mexico’s history and culture. We hope adult consumers enjoy the murals and feel inspired by how Latino heritage is shaping the new face of America.”
Jose Cuervo Tradicional gave the artists license to interpret the influence of Latino heritage in the United States. The artists utilized various painting techniques and explored themes such as music, education, the importance of family and how all of these aspects have contributed to the nation’s melting pot.  The 10 artists, selected on the basis of submitted art portfolios and a personal essay, were given thirty days to complete their murals. The states and regions represented by the Tradicional Mural Project 2012 include New York, Northern California, Southern California, Florida, Illinois, Arizona, Texas, Washington, Georgia and Nevada.

The National Association of Latino Arts and Cultures (NALAC) has been serving as a consultant for the Jose Cuervo Tradicional Mural Project 2012 to increase visibility for the contest within the arts community.  As part of this arts consultancy, NALAC will continue to work with Jose Cuervo Tradicional across each phase of the program to engage artists, Latino communities and nonprofit organizations.