Juan Gonzalez VP Of Programming & Promotions @ Bustos Media.

Bustos Media announced that Juan Gonzalez been named Vice President of Programming and Promotions. Mr. Gonzalez will oversee the Program Directors for Bustos’ current five network formats: Ke-Buena, Gran-D and Zorro (Regional Mexican formats), Magia (Adult Contemporary), and La Bonita/Recuerdo (Classic Spanish Hits). He will also be responsible for the implementation of promotional efforts at the network and local level to maximize the ratings of all the company stations in each of their markets.

Amador Bustos, President of Bustos Media said “Juan has definitely earned this distinction and additional responsibility due to his outstanding performance as the Program Director for Sacramento’s KTTA. He is a young man with a lot of drive, organizational skills and the necessary sensitivity to work with his peers as well as the company’s clients.”

While working on his Bachelor’s degree as a pre-med student at Sacramento State University, Gonzalez, accepted a temporary part-time assignment to do music research for a local Spanish language radio station. Combining his drive to overachieve with the just-do-it (si se puede) attitude “Juanito,” as he is endearingly called by his friends, dedicated himself to learn every aspect of the radio industry: programming, promotion, production, sales and management. Gonzalez has earned recognition as the “Whiz Kid 2005” featured in Prosper Magazine; a Sacramento business publication.

“I am honored and pleased to take this step,” said Gonzalez. “Bustos Media has a great team of on-air talent and programming professionals that will make my job easier. We will work hand in hand with the station managers throughout the company to take Bustos’ stations the very best in their market”.