Juan Luis Guerra promotes the American Bible Society’s National Bible reading effort.
January 19, 2008
Juan Luis Guerra will be an official spokesperson for the national Bible reading campaign sponsored by the American Bible Society.
Guerra will promote the message, La musica es mi passion, la Biblia, la llave de mi corazon …¡Leela! (Music is my passion, the Bible, the key to my heart …Read it!). The campaign will extend throughout the United States in order to motivate the Latino community to engage with the Word of God on a daily basis. Additionally, Guerra will be the face of an outdoor advertising campaign that runs from March 3 to April 1, 2008 on various billboards in the greater Miami area as well as in 1000 advertisements in the New York City subway system.
“It is truly an honor to work with Mr. Guerra to promote the importance of the Bible in the Latino community. Through our efforts, people of all ages and backgrounds will understand that the Bible is powerfully relevant today, and there is no better advocate for this message that Mr. Guerra himself,” said Rev. Emilio A. Reyes, vice president, Hispanic/Latino Ministries of the American Bible Society.
“For me, the Bible is a grand letter of love that God has sent to us,” adds Guerra.
