Julie Stav Spokeperson For Ryland Homes.

The Ryland Group, Inc. announced that it has signed Julie Stav, Univision network financial expert and host of the national radio show, “Tu Dinero con Julie Stav,” to be its spokeswoman to the Latino community. The landmark partnership teams up America’s seventh-largest homebuilder with America’s #1 Spanish-language broadcast network and the host of the nation’s most popular and respected Spanish-language financial program.

“Hispanic homebuyers are expected to impact residential real estate over the next two decades more than any other group,” said R. Chad Dreier, president, chairman and CEO of Ryland. “By partnering with Univision Radio and Julie Stav, Ryland is expanding its reach to future generations seeking the American Dream. This is just the beginning of a long-term strategy to earn Latino homebuyers’ trust in Ryland.”

Ryland has supported the outreach by expanding its bilingual staff; training employees; tailoring loan programs to Hispanic buyers; developing home designs and options with the needs of Latino families in mind; and by offering a variety of materials in Spanish, from sales and marketing brochures to its Web site, www.rylandespanol.com. The company also has a call center staffed with bilingual employees that help answer questions related to homebuying and point potential buyers toward Ryland communities that fit their needs.

“With a projected buying power of $800 billion in 2006, Hispanic consumers have the means and the motivation to achieve the American Dream of owning their own home,” said Stav. “I am excited to partner with Ryland, a homebuilder who shares my commitment to educating this audience and helping open the doors to home ownership.”