JWT Anxiety Index Presentation.
February 12, 2009
This presentation features results from JWT’s Anxiety Index, focusing on data gathered from online surveys of 1,564 consumers in the U.S., the U.K. and Canada during December and January. JWT first launched the Anxiety Index in February 2003 during the run-up to the war in Iraq and has since had more than 15 waves across multiple markets.
The Anxiety Index tracks the levels and intensity of consumer anxiety and, importantly, the drivers of anxiety. It examines safety and security concerns—the threat of terrorism, potential and current military hostilities, crime, etc.—and economic worries such as the cost of health care, the cost of living and job security.
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