K. Fernandez & Associates win award at Hermes Creative Awards.
May 1, 2011
Hermes Creative Awards announced winners for the 2011 international awards competition for creative professionals involved in the concept, writing and design of traditional and emerging media. Local advertising agency, won a Platinum and 2-Gold Hermes Awards for clients, AmericaTel, Startec and Germania.
“Winning at the International Hermes Creative Awards is quite an honor since we compete with thousands of agencies across the US and globally, so it’s very competitive,” says Karla Fernandez Parker, President and owner of K. Fernandez & Associates. “At K. Fernandez & Associates we always strive to put out the best creative for our clients and winning Platinum and Golds are wonderful validations.”
K. Fernandez earned a Platinum for AmericaTel’s Dating Game :30 TV spot while the Gold’s were earned for Startec’s :30 TV spot Wherever You Are and Germania’s Agent Cross-Sell Tool Kit.
Winning Spots and Tool Kit
In the AmericaTel spot, Dating Game, internationally renown Spanish-language personality, Don Francisco, plays a host on a dating game show demonstrating the effectiveness of AmericaTel’s service through a conversation with the female contestant and a male suitor who’s cell service gets garbled when answering a dating game question. The male suitor who wins the date uses AmericaTel’s service, which comes through clear and crisp when answering his question.
With Startec, the spot features the Philippine celebrity, Sarah Geronimo, pitching Startec’s services being available whenever and wherever she goes – whether in the US or out of the country, Startec’s quality service is reliable and available Wherever You Are.
To assist and remind Germania Insurance Agents to cross sell insurance policies, K. Fernandez produced an Agent Cross-Sell Tool Kit created out of pieces of a puzzle that come in a box. The box contains images that help remind agents to contact their customer base policyholders and cross sell home, auto and life insurance policies. Inside the box is the puzzle of a family with a home and auto — the three key components of Germania’s product offerings.
