Kaiser Permanente inspires Latinos to Live a Healthier Life through Music.

Kaiser Permanente launched this month – “Música es salud” (Music is Health) http://musicaessalud.kaiserpermanente.org> an in-language website where users can download music to support them in living healthier lives. Based on the concept that music is good for the health by helping you relax the mind, get revved up for a workout, give a mood boost or even fall asleep easier; “Música es salud” provides Latinos with playlists to help them reap these health benefits.

Given that Latinos are adopting new technologies –including downloading music— at a faster speed than other ethnic segments, Kaiser Permanente facilitates access to this music tool for their members and non-members alike. From categories such as Vive (Live), Muévete (Move) and Relájate (Relax), users can create motivational playlists to help them enhance theirdaily activities, exercise, and wind down. Site users will have the opportunity to download tracks to their personal music library for free.

“We at Kaiser Permanente are committed to the well-being of the Latino community. Our focus is on total health and we strive to provide innovative, and engaging tools to help our members, as well as the community at large, thrive,” said Lisa Ryan, Senior Director of National Advertising, Kaiser Permanente. “Our “Música es Salud” website is one such tool: it aims to explain the connection between music and health, and inspires users to use music purposefully in their daily lives.”

Another tool for the Latino market from Kaiser Permanente is a comprehensive Spanish-language Health Encyclopedia. With the Kaiser Permanente Health Encyclopedia, users will be able to obtain reliable information on how to better manage their health and that of their loved ones, as well as get tips on how to live a healthier life. They will also be able to look up health definitions, symptoms, conditions, and obtain valuable information on important health topics, all in Spanish.

The encyclopedia tool is available by going on http://www.kp.org/enciclopedia>.