Kamala Harris Leads Among Latino Voters, but Republicans Gain Favorability as Election Day Nears

Entravision, AltaMed, and BSP Research have revealed key findings from Week 4 of the 2024 National Latino Voter Tracking Poll, offering critical insights into the preferences and attitudes of Latino voters as Election Day nears.

Key Findings from Week 4:

1. In a stable Presidential race, Kamala Harris continues to lead Donald Trump among Latino voters

• 56% of Latino voters plan to vote for Harris, with support holding between 55%-57% over the past four weeks.
• 33% of Latino voters back Trump, showing consistent support at 32%-33%.

2. However, Republicans are gaining significant perceptual momentum

• Donald Trump: Favorability has improved from -21 to -16, now at 40% favorable and 56% unfavorable.
• JD Vance: Favorability has risen from -18 to -13, with 33% favorable and 46% unfavorable.
• Kamala Harris: Net favorability has dropped slightly from +25 to +20, with 57% favorable and 37% unfavorable.
• Tim Walz: Walz’s favorability has also declined from +18 to +13, now standing at 45% favorable and 32% unfavorable.

3. Young Latino Men and Women (age 18-29) are polarized on candidates and issues

• Voting intent
• Trump leads among young Latino men, with 53% support versus 40% for Harris.
• Young Latina women, on the other hand, overwhelmingly support Harris at 60%, compared to 36% for Trump.

Net favorability

Young Latino Men:

• Among young Latino men:
• Trump holds a +10 net favorability (54% favorable, 44% unfavorable).
• Harris is evenly rated, with 46% favorable and 46% unfavorable.
• Among young Latino women:
• Trump has a -19 net favorability (37% favorable, 56% unfavorable).
• Harris enjoys a +27 net favorability (60% favorable, 33% unfavorable).

Most important issues

Young Latino Men:

• Economic concerns dominate, with 63% focused on cost of living/inflation, and 50% citing jobs and the economy as top priorities.
• Only 18% view abortion as a critical issue.
• Young Latina Women:
• Abortion is a top concern, ranking second at 41%, just behind cost of living/inflation (50%).
• Gun violence is also a major issue, tied with jobs and the economy at 35%.

4. Outreach to Latino voters continues to be weak, although the Republican party is making inroads

• 52% of Latino voters report being contacted by any political party or organization, a slight improvement from 48% in Week 1.

Among those who were contacted:

• 57% were reached by the Democratic Party (down from 66% in Week 1).
• 47% were contacted by the Republican Party (up from 41% in Week 1).

5. When candidates speak, Latino voters watch and listen. More than half (53%) of Latino voters watched the Vice Presidential debate on October 1

• 45% of Latino voters thought Tim Walz won the debate, while 42% felt JD Vance performed better, resulting in a near tie.

6. Healthcare is a non-partisan issue. Both Democratic and Republican Latino voters support access to affordable quality health care

• 93% of Latino Democrats and 81% of Latino Republicans support allowing Medicare to negotiate lower prescription drug prices.
• 55% of Latino Democrats and 58% of Latino Republicans highlight access to affordable healthcare services as a key issue.
• 44% of Latino Democrats and 42% of Latino Republicans emphasize the importance of access to primary care doctors.

The 2024 National Latino Tracking Poll will run for eight weeks, with weekly updates released every Monday. Each week, 500 Latino voters from across the country are surveyed on their voting intentions, key issues, healthcare concerns, and candidate favorability. The poll offers valuable insight into the evolving priorities of Latino voters as Election Day approaches.

To view data results, CLICK HERE.