Katz 360, the digital sales arm of the Katz Media Group, and Univision Radio National Sales, the Hispanic radio sales division of Katz, announced the launch of a new online audio platform, Unidos Digital Network.
“We are excited to pool our areas of expertise to launch this powerful new platform to the Hispanic ad community,” said Brian Benedik, President of Katz 360. “Unidos‚ impressive access to Hispanic consumers will complement and enhance any radio campaign, and will truly reach consumers through online and mobile channels. Research shows that the Hispanic population has the highest usage with listening to radio online and downloading music. And as the fastest growing population segment˜one out of every three Americans will be Hispanic by 2050 clearly this is an incredible opportunity to reach an exploding marketplace. The Unidos Digital Network is a powerful tool for delivering a valuable and expanding consumer segment.”