Ken Deutsch to lead Sensis media department

Los Angeles based Sensis has hired Ken Deutsch to lead its media department.

“Ken is a media professional with nearly 30 years of media planning and buying expertise under his belt,” Sensis President José Villa said. “His experience runs from general market and cross cultural to digital and traditional advertising. He is part of a push to add veteran talent to the team, boosting the level of experience at Sensis.”

He joins Creative Director Polly Beale and Technology Director Joe Hyde who were hired last month.