Ketchum Launches Global Specialty On Corporate Social Responsibility.

Ketchum announced the launch of Ketchum Corporate Social Responsibility – a global specialty area that will focus on counseling and communications services related to corporate social responsibility and sustainable growth.

“Corporate Social Responsibility is the 21st century management philosophy that advances commercial and financial success by demonstrating respect for ethical values, people, communities, and the physical and social environment,” said Raymond L. Kotcher, senior partner and chief executive officer of Ketchum. “In this way, corporate social responsibility helps companies reach their business objectives while meeting society’s rapidly expanding expectations of the private sector.” Kotcher added: “We formed Ketchum Corporate Social Responsibility to help clients implement and communicate their corporate responsibility policies and practices.”

Ketchum has developed a range of services in support of its corporate social responsibility commitment. The services range from strategic communications (internal and external), brand and reputation management, influencer outreach, organizational structure and crisis management.

Also Ketchum – with SustainAbility, the London-based management consultancy, and the United Nations Environment Program – released the findings of research it conducted as part of an extensive analysis of the media sector as it relates to corporate social responsibility and sustainable development. The report examines how media companies are responding to the widening scope of corporate social responsibility and “sustainable development” ten years after the 1992 Rio Earth Summit. Copies of the report can be obtained at http://www.sustainability.com

“This project underscores the importance that we place on corporate social responsibility as a management approach that is being embraced by more and more organizations around the world,” said Kotcher. “The report’s findings should be of great interest to any organization wishing to track the latest trends and developments within the corporate social responsibility field.”