By The Team | Yahoo! Advertising Solutions
Content marketing, targeting and personalization, and mobile optimization stand out as the top three priorities for marketers in 2013, according to this week’s infographic, which is based on a new survey by Adobe and eConsultancy.
Here’s a glimpse of the findings:
38% of agencies and 39% of companies rated content marketing their top priority
52% of marketers said targeting and personalizing content is fundamental to their digital strategy
56% said they need to better understand how mobile users research and buy products
58% said lack of analytical and optimization skills will be a major challenge in 2013
The solution is a new breed of marketers, says the infographic, who blends creative storytelling skills with analytical data-driven insights. (Do they bring their own capes?)
To view larger infographic CLICK above on ‘More Images’.