KFC creates first brand visible from space.

KFC Corporation became the world’s first brand visible from outer space by unveiling a record-breaking 87,500 square feet, updated Colonel Sanders logo in the Area 51 desert. The event marks the official debut of a massive global re-image campaign that will contemporize 14,000-plus KFC restaurants in over 80 countries over the next few years.

KFC’s new fresh look updates one of the most recognized, respected and beloved brand icons in the world and spans all visual elements from logo to restaurant design, advertising, packaging, uniforms and more.

The new logo depicts Colonel Sanders with his signature string tie, but for the first time, replaces his classic white, double-breasted suit with a red apron. The apron symbolizes the home-style culinary heritage of the brand and reminds customers that KFC is always in the kitchen cooking delicious, high-quality, freshly prepared chicken by hand, just the way Colonel Sanders did 50 years ago.

“The Colonel is truly a global icon and we want everyone in the universe to see KFC’s new look of the future,” said Gregg Dedrick, president of KFC Corp. “KFC is boldly going where no brand has gone before as Colonel Sanders takes one small step for humankind, but one giant leap for fried chicken.”

The giant Colonel Sanders logo was built off The World’s Only Extraterrestrial Highway in Rachel, Nevada, also known as the “UFO Capital of the World,” and the epicenter of inter-galactic communication.

“If there are extraterrestrials in outer space, KFC wants to become their restaurant of choice. For now, we’ll be very content satisfying the entire human population with our Finger Lickin’ Good Chicken. Besides, who knows if extraterrestrials even have fingers? If we hear back from a life form in space today – whether NASA astronauts or a signal from some life form on Mars – we’ll send up some Original Recipe Chicken,” said Dedrick.