Killer premier for Univision … Mujeres Asesinas.
March 27, 2009
On the first night of the highly competitive May Sweep period, an average of nearly four million viewers tuned-in to Univision’s premiere of the highly anticipated series “Mujeres Asesinas” (Killer Women). The first episode of the internationally acclaimed miniseries captured the #3 spot for the 10:00–11:00 pm time period among Adults 18-34, Women 18-34 and Persons 12-34, beating CBS among all viewers, not just Hispanics.
“Mujeres Asesinas” also delivered more Adult 18-34 viewers than first-run episodes of CBS’s “Harper’s Island,” Fox’s “Bones” and NBC’s “My Name Is Earl”
The series’ premiere on Univision out-delivered all of the CW’s primetime programming line-up consisting of first-run episodes of “Smallville” and “Supernatural” among Adults 18-34 and Adults 18-49
From 10pm-11pm, in head-to-head competition with Telemundo’s “Premios Billboard de la Música Latina 2009,” Univision’s “Mujeres Asesinas” premiere telecast delivered nearly two times more Total Viewers 2+ (3,908,000 vs. 2,129,000), Adults 18-49 (2,142,000 vs. 1,248,000) and Adults 18-34 (1,206,000 vs. 713,000)
Source: The Nielsen Company, NPM Fast Affiliate Ratings, 4/23/09, 8pm-11pm. Network Rankings based on broadcast networks only. Live+SD.
Local Market Highlights
The premiere of “Mujeres Asesinas” helped Univision take the #1 spot in Adults 18-49 and 18-34 during the time period in Los Angeles, New York, Houston, Dallas, Chicago and Sacramento among all stations, regardless of language
The program had more viewers than any of the shows on ABC, CBS, NBC or FOX’s primetime lineups among Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago and Sacramento; and among Adults 18-49 in Los Angeles, Houston and Dallas
In Los Angeles, New York, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento, “Mujeres Asesinas” out-delivered the average audience of Telemundo’s three-hour telecast of the “Premios Billboard de la Música Latina 2009,” among Adults 18-34 and 18-49
Source: Nielsen Station Index, Live Preliminary Ratings, 04/23/2009.
