Kimberly-Clark teams with MosaicaMD to roll out marketing campaign.

MosaicaMD announced the launch of the first Spanish language advertising campaign for Scott Brand bath tissue from Kimberly-Clark Corporation. This campaign increases K-C’s investment in executing strategic advertising and marketing programs to the Hispanic Market.

In partnership with Univision Radio, the campaign will be airing in key Hispanic markets across the country. Two 60-second spots, titled “Long Lasting” in support of Scott Brand 1000 bath tissue and “Decisions” for Scott Brand Extra Soft bath tissue began airing April 9th.

“We are pleased to be instrumental in this newest initiative targeting the Hispanic market and while we worked under very aggressive timelines, we’re proud of what we were able to accomplish and the end-result,” said Nilda Velez, V.P., General Manager, MosaicaMD. “MosaicaMD has had a long working relationship with Kimberly-Clark having most recently adapted the Kleenex Brand facial tissue ‘Let It Out’ campaign to Spanish language TV and Print. We look forward to continuing to be a resource for them in targeting this very important consumer segment,” Velez continued.

“As a global billion dollar brand, it is extremely important for us to communicate the qualities Scott Brand offers that address the needs of the Hispanic market,” said Jody Douglas, Advertising Development Manager, Kimberly-Clark. “As research shows, this market already holds the Scott Brand in high esteem and wants to make the best purchasing decisions for their families. Our continuous commitment to providing families good value and quality solutions makes the Scott Brand product line a perfect fit for Hispanic shoppers.”

“We are delighted to partner with Kimberly-Clark, the Scott Brand, and MosaicaMD in this campaign which underscores the importance and effectiveness of this medium in reaching Hispanics,” said Gary Stone, President and Chief Operating Officer, Univision Radio.