King of Beers and King of Rancheras unite with the Hispanic Scholarship Fund.

During a weeklong series of concerts in Los Angeles, Budweiser and Mexican singing legend Vicente Fernández brought together two of his passions, music and education, to help raise funds for the Hispanic Scholarship Fund (HSF).

As part of Budweiser’s longtime support and commitment to the Hispanic community, ‘El Rey’ and the ‘King of Beers’ donated a scholarship to a local college student in Los Angeles for each of his seven performances. Anheuser-Busch will provide $100,000 for this special partnership program in 2010. In total, Anheuser-Busch provided the HSF with $500,000 in support in 2010.

Pictured (left to right) with six HSF scholarship recipients inside the Gibson Amphitheater are Frank Alvarez (HSF president), Iliana Sosa, Alex Franceschi, Vicente Fernández, Sara Dominguez, Marla Ulloa, Leslie Ramirez, Craig Jessen and Juan Manuel Maya from HSF (lower middle).