Kleenex brand facial tissue calls on Hispanic Kids to fight colds.

Kleenex brand facial tissue is offering Hispanic children a chance to win an all-expense-paid trip with their families to an Orlando, Fla. theme park if they sign up to help fight colds through education, this cold and flu season. The brand has launched a massive TV, radio, grassroots and digital campaign aimed at enlisting thousands of elementary-school-age kids to participate in an educational initiative called “Sneeze Catchers.” The goal is to help kids understand in a fun, child-friendly way the importance of using facial tissue when feeling a sneeze coming on. Five winners will be chosen randomly in March.

“Parents feel pride when they see their kids speaking and behaving responsibly about health-related issues,” said Ken Champa, associate brand manager for Kleenex brand. “That’s why we believe that as the kids share their learning about how facial tissue with Sneeze Shield Technology helps keep stuff off hands, the campaign will resonate with them, as well.”

Besides the chance to win the Orlando trip, kids who sign up as Certified Sneeze Catchers will receive a free official kit, while supplies last, with information and tools to better protect themselves against colds and keeping stuff off hands. The kit includes a Kleenex brand bag, T-shirt, cap, ID card, a Kleenex brand storage case, and an activity book. To become certified as Kleenex brand Sneeze Catchers, children must first obtain their parents’ permission before going online to visit http://www.atrapaestornudos.com/> . Although the campaign specifically targets Hispanic kids, it is open to children of all ethnic backgrounds.