KMEX-TV’s ‘Latin GRAMMYs’ Sweeps.
October 15, 2005
On Thursday November 3, 2005, the 6th Annual Latin GRAMMYs debuted on KMEX-TV with huge success for the station among all key demos. It ranked #1 for the night among the key Adult, Women and Men demos 18-34, 18-49 and 25-54, beating out every English language program for the night. It also delivered significant double- and triple-digit ratings gains from the previous Latin Grammy airings on KCBS-TV. Overall, KMEX-TV’s Latin GRAMMYs(R) captured the top spot in primetime during the first night of the November Sweeps.
In addition KMEX-TV’s Latin GRAMMYs also faired well against all of the competing specials for the year. It ranked within top ten rated specials for the year in homes and across all the key demos. The Latin GRAMMYs beat out the Golden Globe Awards on KNBC-TV and the Emmy Awards on KCBS-TV across-the-board in all key demos. Its highest demo rating was among Women 18-34 where it ranked #3 so far this year just below the 77th annual Academy Awards on KABC-TV and Selena Vive on KMEX-TV. In sum, the Latin GRAMMYs adds to growing list of top rated specials for KMEX-TV.
“We are ecstatic to have the Latin GRAMMYs at home in Los Angeles and at Univision,” said Jorge H. Delgado, President and General Manager, KMEX-TV.
