KMEX Univision 41 kicks-off ‘Unase al Reto’.
February 26, 2012
KWEX Univision 41 has kicked off its 40-week health and fitness initiative “Unase al Reto” (Join the Challenge). KWEX Univision 41 personalities and news anchors will join viewers each week at Woodlawn Park in an effort to get fit and stay active.
In an effort to tackle the high rate of illnesses such as diabetes, high blood pressure, high cholesterol and adult and childhood obesity within the Hispanic community, KWEX Univision 41 challenges its viewers to lead a healthier lifestyle by participating in weekly walks alongside Univision’s on-air personalities.
Last year, in partnership with the San Antonio Mayor’s Fitness Council, KWEX Univision 41 expanded the program to offer information from local health experts and additional exercise options such as Yoga, Zumba and aerobics. As a result of the initiative’s impact in the community, the National Academy of Television Arts and Sciences awarded KWEX Univision 41 a Lone Star Emmy® for “Excellence in Community Service.” This year’s program will continue its goal to educate and empower San Antonio in its journey to a healthier life.
