KMSG TV-55 Azteca America Launches In Fresno.
February 11, 2003
KMSG TV-55 in Fresno becomes Azteca America’s newest affiliate.
Federico Galindo, General Manager for KMSG TV – 55 stated, “Azteca America represents a giant leap in quality programming for Spanish language television viewers. Our network invests $250 million dollars each year producing over 8,000 hours of proven original Novela programming embraced and enjoyed throughout Mexico and 14 Central and South American Countries. Since launching the KMSGTV.com website we have gotten hundreds of enthusiastic calls from viewers throughout the valley confirming our belief that Azteca America programming will be well received.”
Sports and more specifically world class soccer from Mexico is programming that historically rates the highest by Spanish speaking viewers. When asked, Stephanie Aguilar, the KMSG TV-55 Programming Director had this to say: “Soccer is the world sport, and Hispanic audiences strongly endorse this trend. We are now the Central Valley’s soccer source, offering more coverage of the Mexican professional league than all of our competitors combined. This year Azteca America will broadcast a total of 140 games including 40% of all Mexican first division games as well as exclusive coverage of 8 of Mexico’s 20 professional league teams. KMSG TV – 55 has just started broadcasting and we are already number one in soccer and number one in novelas from Mexico.”
James Chappel, Marketing Director explained: “KMSG TV-55 is pleased to bring into Central California programming that is sure to be a success. “Azteca America – es tu casa” is our network saying. Or Azteca America will be a welcomed addition in every home. Whether you are a company looking to sell or promote your products or services or an advertising agencies representing a client that wants to expand and improve his market share, KMSG TV-55 Azteca America provides the perfect medium with the ideal Hispanic demographic.
