KPLS-AM Launches Talk in Español In LA.

Radiovisa Corporation closed on its flagship Spanish Talk radio station in Los Angeles. On December 29th, the Company unveiled Radio 830 AM KMXE Spanish Talk. The acquisition and format change also signal the official launch of Radiovisa’s 24-hour network format.

“This strategic acquisition provides Radiovisa with a flagship “superstation”, said Radiovisa Chairman Steve Lehman. “KMXE is a 50,000 watt blowtorch that is now the largest Hispanic AM radio signal in the US, blanketing Los Angeles, Orange, Riverside and San Bernardino counties. Radiovisa COO Ray De La Garza has worked diligently to put together a compelling Hispanic Talk line-up that is now syndicated and available to stations looking to generate ratings and sales. The Hispanic market is on fire and we’re the setting the new standard in Spanish Talk Radio. ¡Así se Habla!”

KMXE VP/General Manager Zeke Chaidez stated, “I am extremely proud to be a part of the introduction of a format that will provide listeners in Los Angeles with informative and compelling content that is relevant to the overwhelmingly large Mexican population. Our goal is to superserve our advertisers by providing them with an opportunity to reach a quality consumer effectively and efficiently. As an Hispanic and as a radio professional, it is exciting to see Spanish language radio evolve to the next level of growth.”