Kraft Foods unveils ‘De mamá a mamá’ program with Bibi Gaytán.

Kraft Foods and several of its most popular brands have joined with Bibi Gaytán, famous Mexican actress and mother, on the De mamá a mamá/ From Mom to Mom program as a way for mothers to share ideas to help manage the hectic life of motherhood.

Bibi Gaytán left the glitzy world of Novelas to embrace motherhood and discovered how to create a nurturing environment for her kids and prepare their favorite dishes. Now with Kraft Foods, Bibi returns to her most beloved role ever – a mother – to share her own experiences and solutions for every day, including quick ideas, smarter food choices and ideas on how to spend time with the family.

“As any mom, I am always exploring new ways to be ‘supermom’, while spending quality time with my children and providing them with smarter lifestyle choices so they can keep their bodies and minds strong,” said Bibi Gaytán. “I am excited to work with Kraft Foods on this program to share a wealth of valuable information, ideas and inspiration with Latina moms to help them balance their two worlds.”

“With the Kraft brands that moms know and trust and our Kraft Kitchen experts, we can help create avenues in which Latina mothers can receive, share and incorporate solutions into their everyday life,” said Yolanda Angulo, Director of Multicultural Marketing for Kraft Foods. “We know how time consuming being a mom can be and how important it is to spend quality time with loved ones,” explained Yolanda Angulo. “Working hand in hand with Bibi Gaytán on our De mamá a mamá program, we can help Latina mothers across the U.S. make every day special for their families.”

The Kraft De mamá a mamá program incorporates a series of television vignettes and radio spots showcased in top Hispanic markets as well as in-store demonstrations in Texas (San Antonio, Dallas, Houston, McAllen, Harlingen and Brownsville), Miami, New York and Los Angeles. Additionally, media workshops for mothers will feature Bibi Gaytán as well as a Hispanic Kraft Kitchen expert to empower and enhance the lives of Latina moms in select markets.